Welcome series, post-purchase follow-ups, win-backs, lifecycle nurture. Email, SMS, or both — picked based on what your audience actually opens. Set up once by a real writer, reviewed every month, sent when your subscribers are at their desk or checking their phone.
Three to five sends over two weeks. Warmth first, offer last — if at all. Every one reads like it was written on a Tuesday morning by a person who cares about the product. Available in email, SMS, or both — we pick based on where the subscriber signed up.
Confirmation, shipping, check-in, review request. Conversational notes instead of robotic receipts. Shipping ping in SMS; the review request in email. Back half of the flow is where the repeat purchase actually happens.
Two or three sends, accent on the product, not the discount. An SMS nudge at hour two, then an email an hour later if the cart is still open. No countdown timer, no fake scarcity. The reader still likes you when the cart is closed for good.
For the subscribers who’ve gone quiet. A three-chance sequence with a clean-list fallback — which is the point, because a smaller list that opens beats a larger list that doesn’t.
Trial, stalled prospect, post-demo, closed-lost. Sequences that move the pipeline without ever saying "just checking in." Mapped to your stages, not a template library’s.
One-year-ago-today. Subscriber birthday. First anniversary of signup. Human-feeling even when it’s the 1,400th send. The subject line never uses the word "celebrate."
Concerts, corporate events, private parties, galas. Save-the-date, RSVP confirmation, one-week reminder, day-of details with the address, a thank-you with the photos. Day-of detail goes out as SMS because that’s where guests actually check for "what time does the thing start?"
You collected their email or phone number on a clipboard at a concert, a sign-up sheet at a conference booth, at the door of a party. They don’t remember signing up. A two- to three-send sequence that re-introduces you — who you are, what you’ll send, and why they handed over the pen in the first place.
Four emails over twelve days. No urgency, no guilt, no "limited time" on the first touch. Every send has a single job — and you can see exactly what it is.