Every email we ship is built by hand. Type chosen, spacing measured, dark mode audited, rendered in nine clients before it leaves the studio. It doesn't look like a SaaS template, because it isn't one.
Both these emails want your attention. Only one respects it. Left: a drag-and-drop template from the marketplace. Right: the same send, if we'd made it.
The atomic components we assemble for every client. Combined, translated, restyled — but never dragged into place.
Every Mailelse email is set in one of three. Not three of each. The decision's already made — we use the time for the words.
Center-aligned copy is for birthday cards. Not for emails that have to be read fast — on a phone, on a train, between two meetings.
If the brief has three things, it's three emails. Crowding the reader loses all three.
If we don't have a photo that fits the moment, the email doesn't have one. Text is fine. White space is fine. Generic is not.
Every email is laid out for a 375px screen first, then designed up. Reversed order is how you get a broken mobile experience.
Every email gets a second QA pass in dark mode before it leaves the studio. If it breaks there, it doesn't ship.
Hand off your email and SMS. We'll have a first design in your inbox within a week of kickoff. No Figma files, no design revisions meeting, no six-page brief.