Whether we send from our stack or operate inside the tool you already pay for, the work you do stays the same: you don't open a tool, touch a template, or chase a deadline.
Some businesses don't have an email tool yet — or they have one and they hate it. They want one team, one bill, one place to log in. We send from our own stack and that's Studio.
Other businesses have years of audience history inside Klaviyo or Mailchimp. Their flows, their segments, their data. Moving would be a six-month project nobody wants. So we don't move them. We log in to their tool, we do the work there, and the bill they already pay stays where it is. That's Managed.
The product is the same in both lanes. Only the sending account changes hands.
Either way: you don't open a tool, touch a template, or chase a deadline. The only thing that changes is who owns the sending account.
Best if you don't have an email tool yet, or you'd love to drop one.
Best if you're already on Klaviyo, Mailchimp, Brevo or similar — and don't want to move.
Three verbs. Three nevers. One punchline.
Subject lines, preview text, body copy, CTAs. In your brand voice — captured once during kickoff and refined over time. You see drafts in the portal.
Layout, blocks, images, mobile preview, dark-mode preview. Built to render across inboxes. You approve in one click.
Schedule, audience segment, send window, post-send report. From our infrastructure (Studio) or yours (Managed) — same hands on the controls.
Same rhythm in either lane. You spend roughly 15 minutes a week on email — most of it spent reading drafts.
Not sure? Tell us your current tool and list size — we'll recommend the lane that costs you less and gets you sending faster.
Yes. Studio → Managed (we set up your new ESP and migrate). Managed → Studio (we import your list, flows and templates into our stack). One-time setup fee, no penalty.
No. You pay Mailelse for the work (writing, design, scheduling, reporting). You pay your ESP for sending — exactly what you pay them today. We don't mark up your ESP bill. We don't add a sending fee on top.
You do, in both lanes. In Studio your list lives in our platform under your account — exportable any time. In Managed it never leaves your ESP. Either way, no lock-in.
Studio: we run dedicated sending IPs with full DKIM/SPF/DMARC tuning. Managed: we work with whatever your ESP gives you, plus monitor seed-list placement and reputation alongside their dashboards.
No. In both lanes, you log in to the Mailelse portal (briefs, approvals, calendar, reports). In Managed you don't need to log in to your ESP at all — though you still can.
Yes — Managed is slightly higher per month (we're operating inside a tool we don't own, which is more labor) but in total you usually pay less because the ESP bill you already pay covers sending. See pricing for the side-by-side numbers.